This Website is intended only for users over the age of 21. Please leave this Website if you are under the age of 21. By continuing, you represent that you are over the age of 21 and release The Rock Island Boatworks, Inc, our subsidiaries and affiliates, and the creators of the Website from any and all liability for your use or access to the Website relating to your age.
Lucky North Players Club Registration
When you sign up for the Lucky North Club at the Lucky North Club desk or at one of our self-serve kiosks, we will ask you to provide certain Personal Information to complete your registration. As you use your Lucky North Club account we will ask you periodically for certain additional information.
Other Registration and Transactional Data
We may also collect Personal Information from you when you visit our gaming properties and interact with our customer service representatives and other employees, for example, by responding to surveys and providing customer feedback, checking into our hotels or using our dining, verifying your age and identity to be admitted to the casino floor, or retail or other amenities. We may use this information, including drivers' license data, to ensure compliance with applicable law, to send you promotional materials or other products, services or offerings, and to improve our products and offerings.
When you register on or use our Website, we may collect various kinds of Personal Information, including your first and last name, email address, home address, home phone number, personal interests, information associated with your Internet Protocol address and preferred vacation/leisure destinations. This information is used to process your requests or to send you information about the Company, our products, services or offerings. This information may also be used to create a convenient and easy-to-use online reservation service or shopping process that includes an online "shopping cart" that allows you to track selected products and proceed through purchase. We also collect and store access information related to your account, including your Lucky North Club account, if applicable, including user name and user password. When you make purchases from our Website, we may collect information such as product orders, shipping address(es), and credit card information in order to process your purchase.
Use of Applications
We may also collect Personal Information through your use of our or our service provider applications. When you download and use the applications, we and our service providers may track and collect usage data, such as the date and time the application on your device accesses our servers, purchases and reservations made on the applications and what information and files have been downloaded to the applications based on your device number.
We may collect the physical location of your device by, for example, using satellite, cell phone tower or WiFi signals. You have the ability to opt out of this collection by way of your app or phone settings, and by not using Authority provided WiFi. We may use your device's physical location to provide you with personalized location-based services and content, including specific information about our products and services if you are in physical proximity to one of our properties and have opted into receiving text messages from us. We may also disclose your device's physical location, combined with information about what advertisements you viewed and other information we collect, to our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. In some instances, you may be permitted to allow or deny such uses and/or sharing of your device's location, but if you choose to deny such uses and/or sharing, we and/or our marketing partners may not be able to provide you with the applicable personalized services and content.
From time to time we may post surveys on our Website or otherwise send you surveys. The surveys may request demographic information (such as age range, gender, areas of interest and familiarity with Company or our products and services) and customer feedback. Participation in these requests is completely voluntary. With each request, you will have the choice of whether or not to disclose information. Such survey information will be used to improve our products and services and the overall experience on our Website.
Customer Service Correspondence
We may collect information that identifies you individually, such as your first and last name, home address, email address, phone number, Internet Protocol address, and fax number when you submit comments, questions or suggestions to our customer service department. We use that information to verify your identity and to respond to your correspondence.
Sweepstakes and Contests
We may use information about you to advise you of sweepstakes, contests and similar promotions and to administer these activities. Some of these activities have additional rules, which could contain additional information about how we use and disclose your Personal Information, so we suggest that you read these rules carefully.
The chart below lists the categories of Personal Information that we have collected in the last twelve (12) months. Please note that because this list is comprehensive, it may include types of Personal Information that we collect and share about people other than yourself. For example, we may collect Social Security numbers from our employees, but we generally do not collect them concerning our customers or guests. The chart below also lists the categories of third parties, such as processors or other service providers, to which we have disclosed Personal Information in the last 12 months for a business purpose, such as contacting our customers or processing a payment transaction.
Category of Information Collected
Source of Information
Purpose for Collection
Third Parties to Which Information Has Been Disclosed for a Business Purpose
Identifiers, such as real name, postal address, date of birth, gender, telephone number, unique personal identifier, online identifier, Internet Protocol address, e-mail address, account name or other similar identifiers. This also includes demographic information obtained from third parties.
You, your company, and/or your use of our Website; demographic content providers; your responses to our surveys; communications with our Customer Service representatives
To contact you; provide you or your company, or other Company guests or customers, with goods, services, or information you or your company request; or to make our products and services better
We disclose your information to service providers, such as mailing fulfillment vendors and companies that help us identify you and your preferences, to conduct our business. We may also share your Personal Information with other service providers, such as credit card processors or professionals, like attorneys or accountants, where necessary for our business. Company venues in the Company family of brands may also share Personal Information with affiliates that provide back-office support.
Other identifiers such as signature, credit card number, or debit card number
You, your company, and/or your use of our Website
See above. Generally, we collect these categories of information in relation to purchases you make from us.
See above. Generally, we share purchase-related information only to third parties that help us process your purchases.
Sensitive personal information such as Social Security number, driver's license identification or passport identification
To comply with laws and regulations, detect security incidents, protect against malicious or fraudulent activity, to protect physical safety of natural persons, or to otherwise perform services on behalf of our business (things like offering credit, processing insurance claims, hiring employees)
When performing a service, we may share this information with our service providers. We may also share this information with law enforcement to protect the Company and natural persons. We may also share this information with governmental agencies as required by law.
Commercial information, including records of products or services purchased, obtained or considered
You, your company, and/or your use of our Website
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding your interaction with our Website, an application, or advertisement
You, your company, and/or your use of our Website
To better serve you, provide you information best suited to you, and to maintain and secure our networks and systems; to operate the website and collect analytics;
to understand our customer preferences; to create remarketing campaigns, and audience look-a-likes for promotions and marketing
We share with third parties to serve you relevant advertisements, to tailor our content to your preferences, and to maintain and secure our networks and system.
Audio or video recordings, such as recordings of customer service calls or video recordings on our premises
Equipment on our network or at our premises
We use audio recordings for training and quality control purposes. We use video recordings to protect our customers, our employees, our premises and otherwise deter theft and fraud.
We share audio and video recordings only with third parties necessary to our use and processing of such recordings.
From you, your company, and/or use of our Website. Also, if you connect to a guest or other wireless network at one of our premises, we or our service provider may collect information about your location.
To better serve you depending upon your location and otherwise to identify your location in relation to our network
We share location information only with third parties necessary to our use and processing of such information.
Employment related information, including health insurance information and other health-related information, and biometric information, like fingerprint, of certain of our employees. This also includes professional information like past employment.
We collect information necessary for the employment of Company employees, and to provide benefits.
We share employment information with third parties necessary for the processing of such information, such as payroll and benefits providers. We also share employment information with governmental agencies as required by law.
Purchase history and other commercial information
We may maintain a record of goods and services you obtain from us for our commercial records and otherwise to better serve you, and to draw inferences about your preferences.
We share purchase and commercial information only with third parties necessary for the processing of such information.
You and other third-party sources
We collect professional information such as job title and contact information, from our business contacts, so we can connect and do business with them.
We share professional information concerning our business contacts only with those third parties necessary for us to process such information.
Inferences we draw from any of the information identified above to create a profile about you reflecting your preferences
We develop such inferences internally or with the help of third parties.
Generally, we may develop inferences, like product or service preferences, concerning our customers, which we use to better serve them and provide them with information concerning products or services that may interest them.
We share such inferences with third parties necessary for our processing of such inferences, such as marketing software platforms.
We will not collect additional categories of Personal Information or use the Personal Information we collected for materially different, unrelated, or incompatible purposes without providing you with notice.
We may disclose your information to companies that are under common ownership or control with Company, our subsidiaries and/or affiliated companies.
Other Third Parties
We may disclose your information to other third parties to whom you or your agents authorize us to disclose your Personal Information in connection with products or services we provide to you.
We may share or sell your information as an asset of Company in conjunction with the sale to a third party of our Company, our subsidiaries and/or affiliated companies, or a portion of our or their business or assets.
We may disclose your information:
(a) to conform with the law, research and fulfill our regulatory obligations, respond to regulatory inquiry, respond to claims, or comply with legal process served on Company (e.g., a lawful subpoena, warrant or court order, or discovery request).
(b) to enforce or apply our policies or agreements (including to bill and collect for amounts owed to us).
(c) to protect and defend our operations and ours and our employees', patrons', users', or the publics' rights, privacy, safety or property (including through surveillance).
(d) to protect our Websites, including fraudulent, abusive or unlawful use of our Websites.
(e) if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.
(f) to governmental authorities, in our sole discretion, in exceptional circumstances, such as a national emergency, security matter, or other situations in which we deem such disclosure prudent.
Vendors and Providers of Services
We may share your information with vendors and others who help us operate our business or provide services on our behalf, including the production or transmission of marketing materials. Among other things, service providers may help us to administer our website, conduct surveys, provide technical support, process payments, and assist in the fulfilment of orders. We may also transmit information about you to vendors to better understand the people that have an interest in our products and services so that we can identify others that might have similar interests.
We may disclose de-identified or aggregate information that does not contain your Personal Information. Where we do so, we require that the recipient agree not to re-identify any such information.
We do not use or disclose sensitive Personal Information for purposes other than to provide the goods or services you expect, to detect security incidents, protect against malicious or fraudulent activity, to protect physical safety of natural persons, or to otherwise perform services on behalf of our business (things like servicing accounts, fulfilling orders or transactions, verifying customer information).
First and Third-Party Cookies, Pixels and Related Data
In the last twelve (12) months, we have not sold Personal Information.
In the last twelve (12) months, we have shared the following categories of information with third parties for the purposes of cross-contextual advertising, otherwise known as targeted advertising, such as when we purchase space to serve you an advertisement based on your preferences or activity on a website unaffiliated with ours, or serve you an advertisement on one of our Websites, based on Internet activity before you reached our Website.
You can make the following choices regarding your Personal Information:
To help maintain data accuracy, prevent unauthorized access to or disclosure of, and ensure the appropriate use of your Personal Information, we have put in place administrative, technical, and physical safeguards. In the event that we are required by law to inform you of any unauthorized access to your Personal Information, we may notify you electronically, in writing, or by telephone, if permitted to do so by law.
We retain Personal Information for the period necessary to fulfill the purposes outlined in this policy, or until an individual makes a valid request that we delete information about them, unless a longer retention period is required or is permitted by law.
Depending on where you reside, applicable law may provide you with additional privacy rights, such as the right to confirm that we are processing your Personal Information, the right of access or the right to correct your Personal Information. You may also have the right to delete some or all of the Personal Information we have collected about you; valid requests to delete may be fulfilled by deleting or de-identifying this information, although we will retain any information we are required to keep by law. You may also have the right to opt-out of certain processes, such as targeted advertising and to obtain a portable and useable copy of the information you provided to us.
To exercise these rights, please contact us through one of the following means:
Please note that if you make a request, we will need to verify or authenticate your identity (that you are the person that is the subject of the request, the legal guardian of that person, or in some jurisdictions an authorized representative) to carry out the requests. In order to verify your identity, we may ask for certain additional information that we will only use for the purpose of this verification. If we can't authenticate your identity, we will let you know. Note, in order to maximize the potential that we can identify you when you make a request, please use the information you provided to us, for example when you registered with one of our Websites or otherwise communicated with us. If you use Personal Information not in our possession when you make a request, we may not be able to identify you.
Response Timing and Format
We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt or as otherwise required by law. If we require more time (up to 90 days in certain circumstances), we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option.
If we cannot process your request, we will inform you of the reason why. For data portability requests, where applicable, we will select a format to provide your Personal Information that is readily useable and should allow you to transmit the information from one entity to another entity without undue hindrance.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If, under applicable law, we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
We do not discriminate against consumers who exercise any of their rights described in this section.
If we deny a request you make concerning your Personal Information, you may have the right to appeal that denial. If so, we will provide you information concerning your appeal right when we deny your request.
California residents may be entitled to ask us for a notice describing what categories of Personal Information (if any) we share with third parties or affiliates for direct marketing purposes. If you are a California resident and would like a copy of such notice, please email us at firstname.lastname@example.org or submit a written request to 250 Delaware Avenue, Buffalo, New York 14202; Attention: Data Privacy.
We collect aggregate information about you and your use of our Website whenever you visit us online. For instance, we may collect various forms of "click stream" information such as entry and exit points for our Website (i.e., referring URLs or domains), site traffic statistics, page views, impressions, and operating system and browser type. In addition, when you request pages on our Website, our servers automatically log your Internet Protocol addresses. An Internet Protocol address, or IP Address, is a number that is automatically assigned to your computer whenever you are surfing the internet.
We also use third-party software that tracks traffic directed to the Website from affiliate websites and the purchases that result from this traffic. This information is aggregated and is not tied to an individual purchase.
This aggregate information generally will not identify you or be correlated to you individually for external purposes. We may collect, compile, store, publish, promote, report, sell, or otherwise disclose or use any and all aggregate information, provided that such information does not reveal your identity. When we share such information with other companies, it is not traceable to any particular user, and will not be used to contact you. If we do correlate any aggregate information to you, such information will be treated like any other Personal Information under this policy.
Links to Other Sites
Transmission of Information to Other Countries
As a multi-national company, we transmit information between and among Company, our subsidiaries and/or our affiliate companies. As a result, your information may be processed in a foreign country where privacy laws may be less stringent than the laws in your country. By submitting your Personal Information to us, you agree to the transfer, storage and processing of your information in a country other than your country of residence including, but not necessarily limited to, the United States of America. If you would like more information concerning where we process your information, you can contact us pursuant to the "How to Contact Us" section below.
Third Party Tracking
You can opt out of receiving advertising based on your browsing behavior from some network advertising companies by going to the Network Advertising Initiative and the Digital Advertising Alliance websites, although to completely prevent advertising based upon your browsing behavior you should also disable the cookies on your browser.
Children Under the Age of 16
We do not knowingly collect information from children under the age of 16. Our Website is not directed at persons under the age of 16 and should not be used by them. In no event should children under the age of 16 provide any Personal Information through our website. More information about the Children's Online Privacy Protection Act (COPPA) and how it protects children who use the Internet may be found at www.ftc.gov.
Third-Party Data Collection and Use of End-User Information
When you use or connect to our Website or download one of our Apps by or through a third-party platform—including Facebook—you allow us to access and/or collect certain information from your third-party platform profile/account. You additionally allow us to access information contained in cookies placed on your device by the third-party platform as permitted by the terms of your agreement and privacy settings with the third-party platform. We may disclose this information to the third-party platform for their use as permitted by the terms of your agreement and privacy settings with the third-party platform. We will disclose some of the information we collect from you to vendors and other service providers who work with us to support the internal operations of our Website and/or mobile application. For example, we use a third-party service for ad tracking and to help us prepare Website and mobile application analytics. Our third-party ad tracking and analytics company never sends emails, notifications, or other communications to our end users. We may license technology to serve advertisements on our Online Services, and within their content as that content is served across the Internet. In addition, we may use third party network advertisers to serve advertisements and third-party analytics vendors to evaluate and provide us with information about the use of our Online Services and viewing of our content. We do not disclose personal information to these third parties, but ad network providers, the advertisers, the sponsors, and/or analytics service providers may set and access their own cookies, pixel tags and similar technologies on your device and they may otherwise collect or have access to information about you, including usage information. We and our network advertisers may target advertisements for products and services in which you might be interested based on your visits to our Online Services and other digital content.
We do not knowingly or intentionally collect any personally identifiable information from, or market or advertise our products or services to, individuals under the age of 21. Pursuant to law, persons under the age of 21. are not permitted to gamble at our properties or loiter in casino areas. Similarly, this Website and any of our online services are not intended for persons under the age of 21.
Any contests, activities, offers or programs promoted, whether via this Website and any of our online services or in any of our physical locations are strictly limited to people over 21. Persons younger than this age are not allowed to use this Website and any of our online services, accept offers, or win contests. We reserve the right to verify age at any time for any reason and may decline to provide products, services or access rights to any person who does not have valid age identification. Please note that for some of our properties, users may access limited aspects of our products and services in compliance with applicable local laws (by way of example, our hotel and restaurant facilities and certain family-oriented events that may take place at such properties).
Email us at: email@example.com
Or send a letter to:
The Rock Island Boatworks, Inc
250 Delaware Avenue
Buffalo, New York 14202
Attention: Data Privacy
Or call us: 1-877-313-2605
If you are a person in the United Kingdom, you may also send a letter to:
Delaware North Companies (UK) Limited
2nd Floor, Capital Court
30 Windsor Street
Attention: Head of Risk & Compliance
If you are not satisfied with our response, and you are in the United Kingdom, you may have a right to lodge a complaint with your local supervisory authority.
Effective Date: 1-6-2024